Langley’s partners with 93% ClubBy Alice Brooker
Gin brand Langley’s has been appointed the official drinks partner of the 93% Club, a UK-based network for state-educated students.
The 93% Club is a members’ club founded in 2016 to ‘rival some of the most exclusive and expensive schools in the country’. It seeks to ‘dismantle class inequality’ in Britain.
The move marks Langley’s aim to become a responsible and accessible gin brand, following its B Corp certification.
Matt Ashton-Melia, owner of Langley’s Gin, said: “Our partnership with the 93% Club is another step in our mission to make Langley’s the most responsible yet accessible gin brand in the market.
“Having already been a 1% for the Planet member since 2021, and recently recognised as a certified B Corp, we have been ambitious in our plans to collaborate with and be actively involved with causes that strike a chord with our values. Accessibility isn’t ‘nice to have’ in our view – it sits at the centre of our vision.
“Backed by Langley’s Gin, the goal of the 93% Club is to dismantle the class inequality that exists in Britain today through the power of community, breaking down barriers to social mobility, and building a better and fairer future for the next generation – we’ll raise a glass to that.”
The 93% Club gained traction in 2020, when it had more than 10,000 student members across 36 universities.
Sophie Pender, founder of the 93% Club, said: “We are ecstatic to announce our partnership with Langley’s Gin.
“The 93% Club is the UK’s largest network of state educated students – seeking to make a state education a privilege that all 93% of us can enjoy.
“As a purpose-driven organisation, Langley’s Gin, with its B-Corp certification, aligns perfectly with our values and will be a fantastic partner to supercharge our social mobility events.”
Langley’s owner Charter Brands recently secured a distribution deal to establish the gin in France.