Black 1752 heads to the US
Global spirits company Amber Beverage Group will launch Black 1752 in the US this month.
Black 1752 made its debut in Europe last autumn, and is a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, complemented by a mix of spices.
The product comes from one of the oldest herbal bitter brands, Riga Black Balsam, which is made in Riga, Latvia.
Maris Kalnins, global portfolio director for mixology at Amber Beverage Group, said: “We think that American consumers who are looking for something elegant and different will embrace this brand. Packaged in its elegant, embossed bottle with an eye-catching bright orange and black label, this product stands out in terms of both appearance and taste.
“It is a great quality, smooth spiced spirit that will light up any party as it is easy to serve and enjoy in very simple cocktails, with just a favourite mixer such as cola, or poured neat as a shot or to sip. It is also great for those who appreciate shots.”
Sitting at 35% ABV, Black 1752 has been designed to appeal to fans of spiced rum. It comes in a 700ml bottle and retails for RRP £17 (US$20) in the UK, and €17 in the EU.
Tasting notes include orange and vanilla aromas, leading to rum sweetness and spicy hints on the palate. The finish is said to be smooth and bittersweet with a vanilla aftertaste.
Kalnins added: “We don’t view this new product as being strongly seasonal, yet we do envisage different serves at different times of the year with long drinks being the favourite for summer and shots being the focus for winter serves.
“Whatever the time of year, although the ‘1752’ element of the brand name derives from a historic date, we also think consumers and bartenders will enjoy the play on the time of day as 17:52 presages the cocktail hour, when Black 1752 begins an evening of enjoyment and style.”
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