Liev Schreiber’s whiskey enters seven states
Actor Liev Schreiber’s Sláinte Irish Whiskey has expanded its presence in the US with distribution deals in seven states.
Sláinte Irish Whiskey was created in partnership by Spotlight actor Schreiber and industry expert Richard Davies in September 2022.
The Smooth Blend bottling was previously sold exclusively online, but will now be rolled out across US states Texas, Florida, New Jersey, New York, Nevada, California and Massachusetts.
Sláinte Irish Whiskey looks to donate money from product sales to Blue Check Ukraine, an organisation also co-founded by Schreiber.
Blue Check is a collective of humanitarian crisis response experts, entrepreneurs, and filmmakers, with decades of experience addressing the needs of conflict-affected populations and documenting solidarity movements countering oppression.
The organisation identifies, vets, and fast-tracks urgent financial support to Ukrainian NGOs and aid initiatives providing life-saving and other critical humanitarian work.
For every sale of the Smooth Blend, US$1 will be donated to Blue Check, while 100% of the funds from the sale of its limited edition 18-year-old whiskey allocated and gifted to initiative.
“Bringing Sláinte to even more people nationwide will help us raise additional money and awareness for Blue Check Ukraine, which is our ultimate goal,” said Schreiber.
The 18-year-old is a limited edition blend, retailing for US$499.99.
A deal was signed with Strongside Brands to extend distribution to Texas and Florida, while Park Street will serve as the distribution team in California and New York.
Meanwhile, Allied Beverage will be responsible for listings in New Jersey, Sunshine Beverage will manage the brand in Florida, and Green Light Distribution will offer Sláinte in Texas.
Tian Beverage Distributor will handle Nevada, and Martignetti Companies will take on Massachusetts and Rhode Island.
“I’m very excited to see the initial rollout of Sláinte Irish Whiskey unravelling as planned,” added Davies.
“We initially launched online with the strategic intention of being sold in stores throughout the US soon after, and I’m thrilled we were able to follow our business objectives within the planned timeline.
“Our distribution partners and sales teams are extremely excited by the positive feedback Sláinte has received.
“We are picking up some very prestigious and influential listings in our geographical locations, which proves our quality product with its give-back component is resonating well with consumers.”