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Beam Suntory celebrates bartenders

Maker’s Mark owner Beam Suntory has launched a photography exhibition via its trade advocacy programme to mark World Bartender Day (24 February).

The Blend by Beam Suntory
The campaign shines a light on bartending professionals and the importance of bars within communities

The Blend, Beam Suntory’s global trade engagement platform, has launched the global campaign to honour the talent, creativity and skill at the heart of the bartending profession, and encourage consumers to reflect on and celebrate the role bartenders play in their lives.

Meimi Sanchez, senior brand advocacy manager, The Blend Global, said: “The Blend by Beam Suntory is our global community trade platform, created to inspire, educate and connect the hospitality industry and we live by our ethos of ‘by hospitality, for hospitality’.

“That’s why this World Bartender Day we’re creating an exhibition of intimate stories and photographs of the unsung heroes behind the special moments we celebrate in bars.

“Bartenders all over the globe have unique creativity and talent that deserves to be showcased and celebrated. Here’s to our bartending community across the globe.”

The Blend collaborated with photographer Jennifer McCord to encourage consumers to view bartending through a different lens.

McCord has worked with photographers across the US, Germany, India and Australia to celebrate bartending as a career by sharing a snapshot of industry stories. The campaign aims to inspire and encourage others from the hospitality sector to do the same.

The bartenders involved in the campaign include: Sarath Nair of Copitas Four Seasons, Bangalore; Magdalena Karkosz of Schumann’s, Munich; Sarah Proietti of Maybe Sammy, Sydney; Emma Alexander from Denver; and Trailer Happiness’ Sly Augustin, London.

All have all shared their personal career stories, which live alongside the photography collection.

The ‘intimate’ collection will live in a digital exhibition on, before touring the UK, the US, Germany, India and Australia in a series of one-of-a-kind exhibitions later this year. The campaign will raise money for the drinks industry and celebrate ‘the special moments we all help to facilitate’.

Last week, Beam Suntory released its full-year sales results.

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