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Sustainaholics secures BA listings

Travel retail specialist Sustainaholics has gained listings for a collection of sustainable spirits brands with the British Airways (BA) High Life Shop.

travel retail
Sustainaholics is a business-to-business travel retail sustainability specialist

Sustainaholics was founded in 2022 to promote sustainability and ethical consumerism in the travel industry through a portfolio of independent sustainable brands.

“Sustainaholics aims to make the discovery of innovative independent premium sustainable drinks brands a standard part of the travel experience,” said founder David Mills.

“Most travellers are aware that travelling creates carbon emissions and want to see stakeholders take positive actions and create solutions-orientated partnerships.”

The partnership with High Life Shop is the debut listing for the company’s sustainable drinks range, which includes brands such as Black Cow vodka, Two Drifters rum, Oxford Artisan Distillery, Cooper King and Hyke.

All passengers travelling on the airline’s long- and short-haul international flights will now be able to pre-order these sustainable spirits brands at duty free prices for collection on board their flight.

In addition, from 1 March passengers will also be available to purchase and consume the brands’ miniatures on-board from the airline’s inflight menu.

Mills continued: “By encouraging airports airlines and cruise ships with a serious commitment to sustainability to create positive new partnerships with authentic sustainable brands, we offer a coherent sustainability-led customer retail proposition that meets the growing customer demand for sustainability.

“We’re so proud at Sustainaholics to launch the travel industry’s first sustainable spirits range with one of the most famous and prestigious airlines in the world, and couldn’t think of a better airline to partner with to share these amazing sustainable spirits with passengers all around the world.”

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