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Puerto de Indias, the original strawberry gin brand taking the UK by storm

The strawberry gin segment is one that has seen huge growth in recent years among UK consumers. In fact, strawberry has now been voted the UK’s favourite gin flavour.

Puerto-de-Indias-gin
Puerto de Indias has a strawberry-flavoured gin and blackberry-flavoured expression

It’s especially popular with the younger demographic, with more than half of 18-24-year-olds rating it as their favourite flavour.

It’s a trend that was kick-started by one gin brand in particular – Puerto de Indias, from Seville, Spain.

A market leader and pioneer in Spain’s strawberry gin segment, Puerto de Indias is responsible for creating the first ever gin from natural strawberries – paving the way for the pink gin category, and bringing with it a flavour revolution.

A taste for the Spanish Spirit

Having already experienced great success in Spain, Puerto de Indias is seeing major growth in the UK too.

Research shows it’s not just fond memories that British consumers are bringing back from their holidays – it’s the taste for the Spanish spirit too – 74% of Brits say they look for gin brands they’ve tried on holiday when they return home2. When asked which Spanish gin brands they would recommend to friends and family, Puerto de Indias comes out on top, with 37%.

The first strawberry gin

The story of Puerto de Indias is one of a beautiful accident. Having set out to macerate fresh strawberries in alcohol and sell the product to local patisseries, the founders were presented with a unique opportunity when, as spring came, the Seville heat diluted the pressed strawberries into the alcohol itself, colouring it pink.

From there, guided by intuition and passion, came a spirit that no-one had see before – the original strawberry gin, made completely from natural ingredients and packed with intense natural flavours.

This revolutionary strawberry gin was an instant success among friends, family and the young people of the local area. From there, a word-of-mouth approach, combined with the recognisable pink branding in photos that consumers share on social media, helped to boost the brand to the success it sees today.

The story of Puerto de Indias is one, therefore, of reinvention, of taking chances during difficult times, and of pursuing dreams. The brand quickly became a fan favourite in Seville, and, in turn, the whole of Spain, in a very short amount of time.

A new blackberry flavourPuerto-de-Indias-Blackberry

Puerto de Indias has recently introduced its popular Blackberry flavour to the UK market, launching at the perfect time for autumnal and wintery flavours.

Rich with fruity blackberry notes, combined with hints of violet caramel and a very slight touch of cinnamon, the new flavour is perfect for those looking to enjoy a winter tipple this colder season, while still embodying the Spanish spirit.

To find out more, visit www.ginpuertodeindias.com, or if you would like to sample Puerto de Indias, please contact: info@ginpuertodeindias.com.

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