Next Century Spirits buys XED Beverages
Next Century Spirits has acquired ready-to-drink (RTD) producer XED Beverages for an undisclosed sum.
XED launched its first brand, Sesh, in four markets in March 2021. The company recently launched a second brand, a sake-based hard seltzer called Hape.
Anthony Moniello, co-CEO, said: “The acquisition of XED Beverages is another positive step in the growth of our portfolio. XED has great momentum and their consumer-first mindset fits right into Next Century Spirits’ philosophy.
“We believe that with our growing route-to-market team, NCS [Next Century Spirits] will help accelerate the growth of both Sesh and Hape, and ensure consumers are getting access to these amazing products.”
Next Century Spirits’ portfolio includes: Creek Water Whiskey, which was co-founded by rapper Yelawolf; Caddy Cocktails, made in partnership with golfer Greg Norman; and Bear Fight, an American single malt whiskey, co-founded by Seth MacFarlane.
Zeke Bronfman and Nate Medow, XED co-founders, added: “We are incredibly excited and energised to be partnering with Next Century Spirits and continuing to build towards our vision: creating a dynamic and differentiated portfolio of beverage brands that stand the test of time.
“We look forward to accelerating the exponential growth of our brands – Sesh and Hape – with the support of NCS’ sales and distribution team, and creating new-to-world brands together to complement NCS’ existing portfolio and meet evolving consumer needs.”
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