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Hawksbill grows global presence
Caribbean spiced rum brand Hawksbill has teamed up with German distributor Liquorland Cooperation to take new steps in the on- and off-trade.
Liquorland Cooperation is based in Hamburg, Germany.
Hawksbill’s collaboration with the distributor will see ‘new and innovative routes’ to both the German on-trade and off-trade for the brand.
Hawksbill is owned by Intercontinental Brands (ICB).
Nick Dunning, head of export at ICB, commented: “We are delighted to be partnering with the Liquorland Cooperation, and hope their experience in the German market will provide a direct route for our products into both the local on and off-trade channels.
“Earlier this month, we joined the Liquorland Coorperation team at the Bar Convent in Berlin to showcase our Hawksbill brand.”
The brand has previously partnered with Barbados Sea Turtle Project, which aims to recover marine turtle populations. Ten percent of the profits from Hawksbill sales are donated directly to turtle conservation projects in the Caribbean.
The Hawksbill Caribbean Spiced Rum blends Caribbean rums sourced from Guyana and Trinidad. The range consists of three variants, the original Caribbean Spiced Rum, a Mango Spiced Rum and a Pineapple Spiced Rum.
Both fruit flavoured variants, which were unveiled in 2021, have been crafted with fruits that would have otherwise gone to waste.
The release of the Mango and Pineapple spiced rums coincided with Zero Waste Week, which takes place in September.
Zero Waste Week aims to reduce waste produced per person for the sake of reducing its toll on the planet and wildlife, with the help of participants.
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