Gareth Bale invests in Penderyn
Welsh footballer Gareth Bale has become a shareholder of whisky producer Penderyn Distillery.
Furthermore, Bale will assume position of global ambassador for Penderyn.
Bale currently plays for US club Los Angeles FC and the Wales national football team.
Penderyn chief executive Stephen Davies said: “It is a combination of two global Welsh brands. Gareth Bale is an ambassador for Wales as a nation all around the world, and Penderyn is renowned for world-class, award-winning single malts and other spirits, and is now distributed in over 50 countries.
“We are very pleased to create this partnership as we continue to build our brands worldwide.”
Penderyn has previously partnered with Football Association (FA) Wales to launch Yma O Hyd, the official whisky for the Wales campaign at the World Cup this year.
Bale commented: “Everyone knows how proud I am to be Welsh, and it is a privilege to be able to invest in and become an ambassador for such an amazing Welsh brand.
“Penderyn single-handedly revived whisky production in Wales and have become an international success story because of their passion for the product and commitment to quality. It’s hugely satisfying to be able to play my part in their continued success.”
The whisky brand recently signed a multi-million-pound distribution deal to pursue its ambitions in China, with Hong Kong distributor Port Union and its mainland China subsidiary, Yantai Hongyu Liquor Co.
Davies added: “In the future, Penderyn will be producing special celebratory ‘Gareth Bale’ whiskies but for now, we wish Gareth Bale, manager Robert Page and the Welsh team and staff the very best of luck in the World Cup.”