Cîroc collaborates with four celebrities

French vodka brand Cîroc has recruited a number of celebrities for its first UK campaign.

The Diageo-owned brand has partnered with rappers Krept & Konan, supermodel and entrepreneur Winnie Harlow, and performer and recording artist Bimini for the Make Big Moves campaign.

Five-time Mobo award-winners Krept & Konan can be seen relaxing in a spa while enjoying a Passion Martini cocktail made with Cîroc Blue Dot.

The pair said: “We have been making big moves both in and out of the studio for over a decade now and are delighted to be a part of the Cîroc Vodka campaign to celebrate those who own this mantra, and to inspire those who are yet to make their mark.”

Harlow’s campaign sees the star donning a yellow tulle evening gown, potting yellow balls on a pool table, and drinking a Pineapple Spritz.

Meanwhile, Bimini – a runner-up on Ru Paul’s Drag Race UK – sips a Cîroc Cosmopolitan in a red dress while waiting for their cape to finish drying in a Laundromat.

“I’m proud to partner with Cîroc Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration,” Bimini said. “I’m looking forward to inspiring people to step into their own limelight with Cîroc.”

In other celebrity news, vodka brand Belvedere has revealed a global campaign featuring James Bond actor Daniel Craig.