Nemiroff signs deal with Disaronno

Ukrainian vodka brand Nemiroff has signed a distribution deal with spirits importer Disaronno International.

Netherlands-based Disaronno International distributes Italian liqueur Disaronno, coffee liqueur Tia Maria and Busker Irish Whiskey.

Disaronno will now represent the vodka brand in Belgium, the Netherlands, and Luxembourg, with an aim to strengthen the brand’s distribution and awareness in Europe.

“We are proud to add Nemiroff vodka to our growing portfolio of craft and luxury brands. Disaronno has a mission to distribute and sell high-quality, hand-selected spirits from around the world,” said Disaronno International executive director Bert de Winter.

“Nemiroff has a strong, unique brand image and award-winning taste. It is a perfect match to expand our portfolio and we look forward to building the brand and business in the coming years.”

In August, we caught up with Nemiroff CEO Yuriy Sorochynskiy to find out how the company is operating six months on since the war broke out in Ukraine. The brand was forced to temporarily close its distillery in the early days of Russia’s invasion of the country.

“As Disaronno is very selective about the brands they take on, we’re extremely honoured that Nemiroff is joining its impressive portfolio of world-class spirits. We are looking forward to a long-term relationship, building the brand’s presence together in the very competitive market in the Netherlands, Belgium, and Luxembourg,” added Sorochynskiy.

Last year, the Ukrainian spirit signed a distribution deal with Coca-Cola HBC Italia, which has seen its product distributed in Italy.