Mike’s Hard Lemonade offers Americans paid time off

Chicago-based Mike’s Hard Lemonade has unveiled a paid time off (PTO) campaign to give US consumers the opportunity to ‘squeeze in one last day of summer’.

The campaign, called Mike’s Time Off (MTO), is offering Americans the opportunity to request a paid day off from work, which will see the brand cover chosen applicants’ wages for one day, to the value of US$200.

According to a report from the Centre for Economic and Policy Research, 25% of Americans do not get PTO from work.

“Mike’s Hard Lemonade has always stood by those who work hard, and we were disappointed to discover that some of the most deserving, hard-working people don’t get PTO,” said John Shea, chief marketing officer for Mike’s Hard Lemonade.

“As a brand that loves summer, we wanted to give hard-working Americans one last chance to squeeze in one last day of summer with some MTO.”

To request MTO, workers must submit a request at mikestimeoff.com with their name, email and what they do for a living. For those who get their MTO approved, wages will be paid out via electronic payment so they can ‘enjoy their time off as soon as possible’.

Those chosen for MTO will also receive a commemorative lemon-scented cheque to share on social media using #MikesTimeOff.

Applications are open from 21-28 September.

Barcelona-based El Bandarra recently launched its Granny Knows Best campaign in the UK.

In other hard lemonade news, Coca-Cola and Molson Coors teamed up to create a range of 5% ABV ready-to-drink Simply spiked lemonades in January.