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Brother Wolf launches ‘world’s largest’ Negroni menu

Tennessee-based bar Brother Wolf has unveiled what it claims to be the ‘world’s largest’ Negroni menu, comprising 41 variations of the aperitivo cocktail.

The 41-strong menu includes a green variation, called Negroni Verde, and a Jell-O shot Negroni

As part of the Negroni Week celebrations taking place this week (12-18 September), the team has creatively riffed on the bar’s vast selection of 28 base spirits, 44 aromatised wines and nine bitter liqueurs to create the menu.

Brother Wolf, located in Knoxville, is the brainchild of hospitality couple Aaron Thompson and Jessica King.

Following extensive travels in Italy, the duo decided to bring aperitivo culture back to their hometown, Tennessee’s third-largest city.

“Aaron and I have always been personal fans of the Negroni and fell in love with it time after time when we travelled across Italy, visiting exceptional bars to do our research for Brother Wolf,” commented King.

“Creating 41 iterations was an adventure. The most challenging part of the process was analysing which spirits to combine and whether to add extra elements, such as juices and house-made ingredients. The original Negroni is a perfect drink due to its simplicity, so we did not want to go too far, out of respect.”

The bar’s encyclopaedic selection of 41 Negronis features spirits including gin, vodka, Tequila, mezcal, Bourbon, rye, rum, cachaça, applejack, shochu, grappa, Scotch and Irish whiskey.

The menu features Negronis in multiple forms, including served as a shot, known as the Negronini, and as a frozen popsicle. The menu also features a non-alcoholic Negroni made using Seedlip and San Pellegrino Sanbitter Bianco.

All of the Negronis are priced at US$12 plus tax, except for the Millionaire’s Negroni, which comprises Don Julio 1942 Tequila, Campari and Carpano Antica Formula Vermouth, and is priced at US$65.

Negroni Week is a global initiative that celebrates the Negroni cocktail. It has raised more than US$3 million for 50 charitable organisations since its inception in 2013, with thousands of bars around the world now participating.

This year, all donations will benefit Slow Food, a global organisation committed to sustainability, education, equity, and diversity, with hospitality, food, and drink woven throughout.

“Our motto at Brother Wolf is ‘Bitter is Better’, and the bar has the Negroni in its DNA,” commented Thompson. “We were delighted for the bar to participate in Negroni Week for the first time last year and really wanted this year’s edition to be truly spectacular.

“Jessica pulled out all creative stops to nearly quadruple our standard Negroni offering to 41 variations. We believe we are fielding the largest selection in the world, and we are very proud that it will benefit Slow Food, which is such a worthy organisation.

“The Negroni is one of the most balanced cocktails there is and the world needs to know that a little bitter goes a long way.”

Earlier this week, Campari Group announced it would be postponing Negroni Week in the UK in the wake of Queen Elizabeth II’s death.

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