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Baileys debuts s’mores-inspired liqueur
Diageo-owned cream liqueur brand Baileys has released a limited edition marshmallow-flavoured variant inspired by s’mores.
The new Baileys S’mores Irish Cream Liqueur taps into the popularity of s’mores, a campfire treat typically consumed in the US and Canada.
The liqueur combines flavours of toasted marshmallows and sweet graham crackers with a ‘rich chocolate’ finish to replicate the taste of s’mores.
The new variant can be served neat, with whipped coffee or in a marshmallow shot.
“As s’mores are more popular than ever, we’re thrilled to introduce Baileys S’mores to help consumers (21-plus) enjoy the nostalgic treat while providing new and unique ways to indulge,” said Stacey Cunningham, director of Baileys and liqueurs, Diageo North America.
The expression is available across the US for a limited time, priced at RRP US$24.99 per 750ml bottle.
The brand has also partnered with Los Angeles-based s’mores bakery S’moreology to create a limited edition skillet kit that has been designed for autumn gatherings.
The set contains all the ingredients needed to create a s’mores dip, including a mini cast iron skillet, Baileys-infused marshmallows (alcohol-free), chocolate bars, graham crackers and marshmallow skewers, alongside two mugs for creating cocktails.
A limited number of kits are available to buy online from goldbelly.com, priced at US$99.95.