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The Pineapple Club debuts industry-focused menu

Birmingham cocktail bar The Pineapple Club has debuted a new menu, called Faces of Our Industry.

Faces of Our Industry: the new menu pays homage to people in the drinks business

The Pineapple Club team has curated the menu with a view to recognising ‘the differences in people’.

Each serve has been created with representation in mind, and the drinks are an evolution of the bar’s current Considered Drinking menu, which focuses on supporting brands that work with or towards good causes both locally and around the world.

All of the brands and products featured on the new menu have been chosen not only because of the quality of the product, but also because of the people behind them.

Some of the groups supported in the Faces of Our Industry menu include the LGBTQ+ community, people from multi-diverse and neuro-diverse backgrounds, as well as those who contribute to mental health causes.

The Pineapple Club owner Samuel Boulton said: “There are a lot of great people out there doing even greater things.

“It’s not just about the product, it’s about the person and the ethos behind it too. I want to make sure these people get the spotlight they deserve for the hard work they’ve put in”.

Each cocktail has a page dedicated to it in the menu, alongside an image of the cocktail and the personality behind the brand, plus information on that person, their brand and the work they do as a company.

Guests can expect serves including the Hive Mind, made using Avallen calvados, a B Corp-certified brand owned by mental health advocate, Tim Etherington-Judge, alongside ingredients that ‘naturally grow near apple trees’, including elderflower, fruit acids, orchid and camomile soda.

The Rum DMC serve supports and uses Black-owned brand Equiano rum, and features botanical liqueur, kiwi and crisp apple soda, served in a coupe.

Fennel Fizz is made with LGBTQ+ owned Stonewall Gin

The Tickle Me Ginger supports immigrant-owned businesses with its use of sweet potato shōchū in honour of Honami Mastsumoto, who heads online craft sake accessory retailer, House of Sake.

The UK’s first LBGTQ+ owned spirit brand Stonewall is honoured in the Fennel Fizz, with its use of the brand’s Stonewall Gin alongside homemade citrus cordial and fresh fennel soda.

The menu will launch on 13 September.

The bar, which will celebrate its second birthday in September, recently picked up The Drinks Trust Golden Pineapple award for best employee initiatives.

Outreach work has been at the forefront of The Pineapple Club’s ethos, and the bar has continuously worked alongside charities that provide aid in getting the long-term unemployed into hospitality careers.

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