Bowmore reveals new Aston Martin bottlesBy Nicola Carruthers
Islay Scotch whisky brand Bowmore has revealed the second iteration of its Designed by Aston Martin collection in global travel retail (GTR).
Aston Martin first partnered with Beam Suntory-owned Bowmore in 2019. As part of the collaboration, the Scotch brand revealed the Designed by Aston Martin range in GTR last year, comprised of three limited edition bottle designs.
The Designed by Aston Martin line pays homage to iconic cars from the brand’s heritage.
Bowmore has now unveiled three new designs for its existing 10-, 15- and 18-year-old whiskies as part of the collection.
Manuel González, marketing director of GTR for Beam Suntory, said: “Following the success of the first series, we know that our customers love this exciting collaboration which unites our exceptional travel retail whiskies with the incredible talent of Aston Martin’s design team and gives them a reason to engage and discover everything that is magical about Bowmore.”
The design for Bowmore 10 Years Old was inspired by the Aston Martin 1922 GP ‘TT2’, which was created to take part in the French Grand Prix.
The 1922 car celebrates ‘commitment and vigour’, which is said to be reflected in the depth of the 10-year-old whisky, which was matured in Sherry oak casks.
Meanwhile, the 15-year-old Bowmore has been linked to the Aston Martin AM V8 for their combined ‘desire for refinement and elegance’. The expression was matured in a combination of first-fill Bourbon barrels and hogsheads.
Finally, Bowmore 18 Years Old and the Aston Martin 1959 DBR4 are united by their ‘optimal performance’, with the DBR4 marking the car maker’s move into Formula One racing. The 18-year-old bottling was matured in oloroso and PX Sherry casks.
Available in duty free from August 2022, Bowmore will kick off the new range with in-store activations in 17 airports, including London Heathrow, Frankfurt, Sanya in Hainan, and Taiwan.
Bowmore 12 is priced at RRP US$59, Bowmore 15 Years Old is available for RRP US$80, while the 18-year-old has a price tag of RRP US$121.
In June, Bowmore and Aston Martin released a 52-year-old single malt in a limited edition ‘futuristic vessel’, which will also be available in GTR.
Bowmore Arc-52 was matured for 52 years in a combination of two cask styles, American oak hogshead and European oak butt.
González added: “We have combined the cutting-edge design by Aston Martin and the craftsmanship of Bowmore to create a truly unique and a one-of-a-kind offering that collectors are guaranteed to fall in love with.
“Our partnership with Aston Martin is a prime example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions.”
Only 14 bottles are available in GTR, priced at an RRP of US$75,000. Seven bottles will be released this summer while the remaining allocation will be offered in early 2023.
Bowmore Arc-52 will be available in London, Singapore, Istanbul, Hainan, Taipei, Dubai and Paris.
As part of the collaboration, Bowmore and the luxury car manufacturer have also released a 21-year-old single malt and a £50,000 (US$66,000) whisky, called Black Bowmore DB5 1964.
In other whisky news, two miniature bottles of single malt Scotch set new records to become the most expensive whiskies of their kind sold at auction.