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TOTC celebrates Singapore bartending
Annual festival Tales of the Cocktail (TOTC) has partnered with the Singapore Tourism Board (STB) to spotlight the country’s bartending.
The partnership, which has been ‘years in the making’, was announced yesterday (25 July) at the 20th anniversary of the TOTC’s flagship event in New Orleans, US. It is the TOTC Foundation’s first ‘physical footprint’ in Asia.
“We’re so thrilled to partner with STB,” said Eileen Wayner, chief executive officer of the TOTC Foundation (TOTCF).
“With 23 different Singapore establishments featured throughout the Spirited Awards’ 16-year history, the city’s cocktail scene is undoubtedly regarded as one of the best in the world.”
The partnership will aim to expand awareness of bars and talents in Singapore, and will be kicking off during the 2022 iteration of the festival this week with guest shifts from acclaimed Singapore bars Jigger & Pony and Nutmeg & Clove.
Wayner added: “When the opportunity came up, we jumped at the chance to collaborate on programming that would celebrate and showcase the excellence of the Singapore bar community. We have much to learn from Singapore’s acclaimed bars and creative bartenders.”
Looking to the future, the TOTC x STB collaboration will roll out campaigns to spotlight Singaporean bartending and pop-ups in both New York City, US, and Singapore.
“A spirit of innovation, community, and a collective drive for excellence are the driving forces behind Singapore’s growing cocktail scene,” said Serene Tan, director of retail and dining, STB.
“Through our partnership with TOTCF, we hope to raise awareness of the breadth and depth of our drinks culture. This will be done through content and reimagined experiences, while profiling Singapore as an award-winning cocktail destination.”
The guest shifts from Jigger & Pony and Nutmeg & Clove take place today (26 July) at French restaurant Justine from 5pm-9pm CDT.
For more information of TOTC 2022, check out SB’s preview of the event, covering the line-up of seminars, events and imbibing.