London Essence offers ‘versatility’ to the on-trade
Premium tonic and mixer brand The London Essence Company has positioned its portfolio to act as an ‘inspiration’ to bartenders.
The brand’s premium tonic, soda and ginger collections have been designed specifically for the hospitality industry to offer a mix of ‘glamour and nostalgia’ to consumers.
Founded in 1896, The London Essence Co brand received a refresh in 2016 and began cementing its position within the industry as the premium mixer choice for the elevation of the classic G&T, as well as other contemporary creations made using its low-calorie soda and ginger expressions.
With the aim of ‘captivating drinkers in one sensory moment’, the brand has built a versatile range of premium mixers, each made using a blend of the finest botanicals to capture each serve’s ‘true essence’.
The collection currently comprises 11 mixer varieties, including Indian Tonic Water, the Pink Grapefruit Crafted Soda Water and White Peach & Jasmine Crafted Soda Water, the Delicate Ginger Ale and Spiced Ginger Beer, and the Crafted Lemonade.
Each flavour in the London Essence premium collection is available in 200ml single-serve bottles.
The brand’s key serve this season is a Pink Grapefruit Paloma which combines 35ml premium Tequila or a non-alcoholic alternative with 25ml grapefruit juice, 15ml lime juice, 7.5ml agave syrup, topped with ice and London Essence Pink Grapefruit Soda.
The portfolio also lends itself to other classic cocktails, including a Whisky Collins made by pouring 35ml whisky, 20ml lemon juice and 15ml sugar syrup in a highball glass over ice and topped with London Essence White Peach & Jasmine Crafted Soda.
The brand also offers the ‘world’s first’ premium tonic on tap proposition, allowing on-trade venues to offer a more experiential pour and an improved guest experience. The cost-effective solution boasts five of the brand’s flavours: Indian tonic, elderflower, rhubarb, cucumber and grapefruit.
Members of the trade can apply to sample The London Essence Company’s range here.