London Essence unveils summer campaignBy Alice Brooker
Mixer producer The London Essence Company has released a summer campaign encouraging consumers to ‘elevate’ their drinks with its tonic waters.
The campaign will be rolled out across TV and social media platforms during the months of June and July, promoted with the tagline ‘exquisite mixers blended with distilled botanicals’.
Ounal Bailey, co-founder of The London Essence Company, said: “Our new campaign will be live over the summer months to remind consumers about our range of exquisite mixers blended with distilled botanicals to deliver the purest flavour.
“We want to remind drinkers to seek out high quality mixers and utilise our cocktail recipes to elevate their drinking experiences throughout the year.”
The brand report that 82% of cocktail consumers are interested in trying serves with a contemporary twist, and in response to this London Essence has curated a number of drink recipes that ‘elevate and modernise’ classic cocktails.
These will be shared across the brand’s social media and featured on its website. Included in the cocktail line up are the Peach & Jasmine Mojito, and Spiced Ginger Beer Mexican Mule.
Earlier this week, London Essence launched its premium on tap proposition in a bid to support a more sustainable way of serving, and offer operational efficiency to the hospitality industry.