Villa One campaign offers holiday prize
Villa One Tequila, founded by Nick Jonas and John Varvatos, is offering fans the chance to win a trip to their dream destination as part of its latest campaign.
Open to US-based consumers, the ‘Your Villa One’ campaign is the second edition of the Tequila brand’s ‘Life as it Should Be’ contest.
Tequila lovers are asked to share their personal ‘Villa One’, the place and the people they are with at their happiest.
Jonas said: “What’s fun about this campaign is that everybody’s version of their ‘Villa One’ will likely be different.
“It can be anything from a tropical beach vacation with a partner, a ski trip with friends or family, or a remote cabin in the woods to unplug and reconnect with nature.
“Wherever that place is, we are excited to help people make their ‘Villa One’ a reality. After the past few years, finding and experiencing that place feels more relevant than ever.”
The competition will be open until 13 June, when two winners – each with up to three guests – will be treated to a four-day and three-night stay at their dream destination.
Those interested in entering the competition can do so by visiting villaonetequila.com. The contest will also be accessible via QR codes on Villa One bottles in select retail stores across the US.
The ultra-premium Tequila brand was created in collaboration with Arturo Fuentes, who boasts more than 30 years of distilling experience.
Villa One is made from agave sourced from the highland and lowland regions of Jalisco in Mexico. It comes in three variants: silver, reposado and añejo.
Nick Jonas’ brother, Joe Jonas, recently fronted a Tanqueray Sevilla campaign.