Close Menu

Strykk appoints US distributor

Non-alcoholic ‘spirits’ brand Strykk has appointed Beverage Lo-No Distribution as its US importer.

The brand’s core range comprises four bottlings, including ‘gin’, ‘vodka’, and ‘rum’ alternatives

Strykk produces four spirit alternatives: Not G*n, Not R*m, Not V*odka, and Not Vanilla V*odka.

The brand launched in 2018 by Andrew King, Jack Horner and Alex Carlton, creator of Funkin Cocktails.

“The US is a super important global market and demand for non-alcoholic spirits is growing fast,” commented Carlton.

“Strykk is well positioned to meet the growing demand in the US for premium, fun, non-alcoholic spirits alternatives. We have big aspirations for Strykk to become a US household name.”

In October last year, the brand made its US debut with Amazon. The partnership with Lo-No Distribution will focus on establishing the brand in New York, California and Florida, before expanding nationwide. The distribution firm exclusively manages premium, non-alcoholic ‘spirits’.

“We are delighted to take on Strykk, a pioneer of the non-alc spirits movement,” said Thierry Jean, president and CEO of Bev Lo-No.

“Having followed Strykk’s progress for some time, we now have a golden opportunity to develop this star of a brand in the US.”

The four-strong core range will be available for RRP US$29.99 per 700ml bottle.

Carlton added that the partners share a goal to unlock new digital sales channels, as well as the grocery and on-trade markets.

He continued: “We are excited about working with Bev Lo-No and will quickly build a strong presence and loyal trade and consumer following. We will tap into the Americans’ love of cocktails and grab the opportunity as consumers steadily move to a more balanced, mindful approach to drinking.

“Given the interest already shown by US retailers and increased demand from other channels, we expect a great start to this expansion and forecast a 300% increase in US sales in 2022.”

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No