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RTD brand Moth secures supermarket listings

Premium canned cocktail brand Mix of Total Happiness (Moth) has launched in Sainsbury’s and Tesco stores across the UK.

Moth founders
Tesco was “on the look out” for the perfect RTD cocktail to stock in store

The Moth range currently features five ready-to-drink (RTD) cocktails, comprising: an Old Fashioned, made with The English Whisky Co, Bob’s Bitters and sugar (20% ABV); Margarita, made with Enemigo Tequila, triple sec, lime and salt; Negroni, combining Tarquin’s ‘The Sea Dog’ Navy Strength Gin, Asterley Bros Estate Vermouth and amaro; Espresso Martini, which blends Wood Bros Winter Wheat Vodka, cold brew coffee and coffee liqueur (all 14.9% ABV); and Mojito, made with Duppy Share Rum, mint, lime and soda (10% ABV).

As of 18 April, Moth’s Margarita, Mojito, Espresso Martini and Negroni cans are stocked in more than 900 Tesco stores across the UK, while from 1 May the Moth Margarita, Mojito and Espresso Martini expressions are available in more than 450 Sainsbury’s stores nationwide.

The new listings follow Moth’s exclusive three-month partnership with Waitrose in February 2021.

Rob Wallis, Moth co-founder, commented: “We are super excited that even more people around the UK will be able to enjoy our bar-quality cocktails in a can from Sainsbury’s, Tesco and Waitrose stores in time for the summer.

“This is a clear sign that the high-quality RTD trend is here to stay as consumers continue to look for a classic, great tasting cocktail that’s easy to enjoy either at home, or when socialising out and about.”

Tommy Maiers, spirits category buying manager at Tesco, said: “With the boom in trend of cocktailing at home, we were on the lookout for great-tasting cocktails without the hassle of making your own. Moth gives customers restaurant-quality cocktails straight from the can, either at home or on the go. The perfect launch for the summer.”

Moth canned cocktails are available to buy at Waitrose, Tesco, Sainsbury’s and the brand’s website for RRP £3.99 (US$5.50) per 100ml/125ml can.

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