Licor 43 competition to return to Gran Canaria
Zamora Company-owned Licor 43 is bringing its Bartenders and Baristas Challenge back to Gran Canaria for 2022.
The Spanish liqueur brand, which celebrated 75 years in 2021, will host the sixth iteration of its Bartenders and Baristas Challenge in person, in Gran Canaria.
The competition invites bartenders and baristas from around the world to creatively pair Licor 43 and coffee. Entries opened on 9 May and the global final will take place on 19 October 2022.
Julian Fernandez, Zamora Company’s global marketing and innovation director of spirits, said: “We are just so excited to get back to running this event in person. Gran Canaria is home to the plantation we source coffee from for our Licor 43 Baristo expression, and we don’t just find our winner there: we ensure everyone is totally immersed in the world of Licor 43 and coffee, so we can inspire imaginations and creativity and, of course, educate.
“We’re seeing a growing consumer interest in various markets for Licor 43 and coffee-based cocktails, such as the Carajillo 43, so with this sixth edition of the Bartenders and Baristas Challenge, we are aiming to help the coffee mixology culture develop even further, with our Licor 43 brand as the liqueur of choice. 2022 looks set to be better than ever for this.”
Nine markets are confirmed to take part in this year’s challenge: the UK, Estonia, Mexico, Spain, Germany, the US, Australia, Brazil and Colombia.
The winner will receive a bursary to put towards professional equipment and career development courses. They will also join the 2023 judging panel and become next year’s Licor 43 Coffee Master, appearing with the brand at international shows.
The 2022 judging panel will welcome back Merijn Gijsbers, international barista champion, who has worked with the competition since 2019.
He will be joined by American bartender Lynnette Marrero, founder of Speed Rack, the world’s first all-female speed-bartending competition.
Thalita Freire will also join the panel. Freire, from Brazil, was the 2021 winner of the Bartenders and Baristas Challenge. She won the contest with her Tropicália creation.
To enter the 2022 competition, visit licor43.com/bartenders-baristas-challenge/.