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Johnnie Walker debuts NFT package for $35,000

Diageo-owned Johnnie Walker has teamed up with Block Bar to offer seven bottles from its rare Masters of Flavour series as NFTs, plus digital artwork and a ‘unique’ experience, for US$35,000.

Johnnie Walker
The Johnnie Walker NFT includes a whisky experience, digital artwork and a rare bottle

The blended Scotch brand has partnered with graphic design artist Boss Logic, also known as Kode Abdo, to create seven pieces of artwork to accompany the bottles.

Abdo said: “I’m proud to present this ‘once-in-a-lifetime’ collection of seven one-of-a-kind works of art. Each piece is a unique celebration of the souls of life, paired with seven rare bottles of 48-year-old blended Scotch whisky.”

The Master of Flavour series comprises rare whiskies aged for at least 48 years from four closed distilleries: Port Dundas, Brora, Glen Albyn and Glenury Royal.

Each expression comes in a green Baccarat crystal decanter and a handmade wooden cabinet.

Each NFT will also provide the buyer with the chance to visit the Johnnie Walker experience in Edinburgh. The experience will include a stay at the Gleneagles townhouse and a tour of the Glenkinchie Distillery and the Diageo Archive, along with a VIP tasting of rare whiskies from the Diageo collection.

Johnnie Walker global brand director Julie Bramham added: “At Johnnie Walker, we’re always challenging ourselves to create unique experiences that people can enjoy and engage with around the world.

“This innovative collaboration with Block Bar puts Johnnie Walker at the cutting edge of what is possible in whisky, providing something truly unique for whisky aficionados and collectors around the world.”

Johnnie Walker Masters of Flavour NFTs will be available to buy from Block Bar at 10.30am EST on Tuesday 31 May on a first come, first served basis.

The first users to reserve the bottle will have 10 minutes to checkout. Once purchase is complete they will receive an artwork NFT in their wallet, as well as the opportunity to redeem the Scotland experience.

Each NFT can be purchased with ETH or by fiat.

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