Jägermeister Meister Hunter competition returns for fifth yearBy Georgie Collins
Mast-Jägermeister UK has opened entries for its 2022 Meister Hunter cocktail competition, which will accept entries from Canada and Ireland for the first time.
Running for its fifth year, the competition provides the opportunity to win a share of the £4,500 (US$5,520) prize money, with first place winning £3,000 (US$3,680), second place taking home £1,000 (US$1,226) and £500 (US$613) for third place.
Mast-Jägermeister UK brand ambassador, Florian Beuren, said: “To mark the five-year anniversary of Meister Hunter we are very excited to welcome finalists from Ireland and Canada for the first time. Over the years, Meister Hunter has grown in popularity and we hope to invite other countries to join in the future.
“Each year, we aim to make Meister Hunter more than just a bartender competition, but a brand immersion and bonding experience leaving finalists with ‘best nights’ memories, in-line with our brand ethos.
“This year we have an exciting programme planned that will take bartenders out of their comfort zone, but also provide education outside of the Jägermeister brand.”
All bartenders entering the competition will also have the opportunity to win a monetary spot prize or Jägermeister merchandise including the brand’s line of street wear or coffee table book, The Best Nights of Your Life: The Original Jägermeister Book.
“Meister Hunter allowed me the freedom to express my creativity to a great panel of experts, which was thrilling,” said last year’s winner, Adam Keeligan. “Winning the competition has led to a huge amount of exposure for my new bar, Clubhouse in Manchester.
“The promotion through social media and the support from Jägermeister has been incredible for boosting the bar’s profile within the industry. I can’t thank the team enough for the memorable experience and the best night.”
To enter, bartenders are being asked to create a Jägermeister cocktail using a minimum of 25ml of Jägermeister and a maximum of four other ingredients.
Entries must be made via Instagram and include a video or image of the cocktail, plus its name and specification. Posts must tag the Meister Hunter Instagram page @meisterhunter and use the hashtag #meisterhunter22.
Entrants also need to follow @meisterhunter and @jagermeisteruk. Some entries will be shared to the @meisterhunter Instagram feed.
Throughout the entry period, Beuren will embark on a masterclass roadshow across the UK offering bartenders an opportunity to learn more about the Jägermeister range. Bartenders will also gain insight into the Meister Hunter competition in preparation for their entry.
Keeligan added: “Being part of Meister Hunter really helped me realise how versatile Jägermeister is. It can be incorporated into so many cocktails.”
The Meister Hunter entry period will close on 8 July with heats then taking place in London, Brighton, Glasgow, Liverpool, Dublin and Canada.
Finalists will embark on an ‘unforgettable experience’ across a two-day final held in London in October.
Mast-Jägermeister achieved record sales in 2021 after reaching 8.7 million nine-litre cases.