Sir Edmond Gin teams up with Greek distributorBy Nicola Carruthers
Dutch brand Sir Edmond Gin has expanded its European availability through its partnership with Pro Drinks in Greece.
Sir Edmond Gin said the partnership with Pro Drinks is a ‘perfect fit’ due to their mutual care for ‘responsible entrepreneurship’.
Sir Edmond co-owner T-J van der Drift said: “It is great to launch our product in another important market and we’re excited to expand our footprint in the region with the appointment of this highly experienced and respected distributor.”
Earlier this year, Sir Edmond Gin partnered with beverage supplier Merit HP to distribute its spirit in Slovenia. The brand also entered Croatia through wine and spirits importer Brza Distribucija.
“We are proud to have established yet another new collaboration with one of the leading distributors of a country,” said Dominique Makatita, co-founder of Sir Edmond.
“After setting up partnerships in 2022 for Italy, Slovenia and Croatia, we continue our European gin journey in Greece. Pro Drinks stands out in the Greek market with their exclusive and high-quality portfolio.
“We share their team’s vision to do something good for a better and different tomorrow; we make a contribution to the African Wildlife Foundation for every bottle sold.
“I’m very excited about joining forces with Pro Drinks and conquering the Greek cocktail scene together.”
In 2020, the gin brand increased its e-commerce focus and expanded its online availability to 11 countries across Europe.