Sir Edmond Gin grows online presence in EuropeBy Melita Kiely
Dutch brand Sir Edmond Gin has increased its e-commerce focus and expanded its online availability to 11 countries across Europe.
Sir Edmond Gin recently launched in Austria and Hungary, and is now available online in 11 countries, including the Netherlands, the UK, Spain, Germany, Italy, Belgium, Denmark, Norway and Sweden. The brand intends to grow its global footprint even further throughout 2020.
Dominique Makatita, co-owner of Sir Edmond Gin, said: “After being on the market for three years, we saw that the combination of a quality product combined with our unique brand image and strong reputation among spirits professionals resulted in a high consumer traction.
“The strategic move to focus on our online availability allows us to successfully build the brand in different channels, across different countries.”
Sir Edmond Gin was founded in 2016 and quickly built its reputation as an award-winning spirit. It is produced in the city of Schiedam, in the Netherlands.
Sir Edmond Gin was inspired by the founders’ desire for a gin that was both “unique and versatile”. The founders took inspiration from the way Michelin star chefs use Bourbon vanilla from the Madagascar and Réunion islands in their cooking.
Due to its popularity, Bourbon vanilla is the second most expensive spice in the world after saffron, and is more valuable than silver by weight.
For more information about Sir Edmond Gin, visit siredmondgin.com.