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Campari reveals Rare Attico space

Aperol owner Campari Group has created Rare Attico, an invite-only space at its Singapore office to showcase its super-premium-and-above portfolio of spirits.

Campari's Rare Attico space
Campari’s Rare Attico space houses some of the group’s rarest liquids

Nestled on the 28th floor of the Gateway East building is Campari’s Asia Pacific headquarters, which features 270-degree views of Singapore’s eastern and southern skyline.

The company has created a new space in the office designed for its high-end customers.

The Rare Attico area features modern furnishings and lounge seating, with cabinets that showcase the company’s super-premium Rare Opulent collection.

Rare Opulent offers a range of rare liquids from Campari’s portfolio, across categories including Champagne, Cognac, rum, Bourbon, single malt whisky and white spirits. Each expression ranges from more than US$200 (approximately SGD 270) to US$30,000 (more than SGD 41,000) and beyond for its luxury expressions.

Customers will also be guided through the collection and their stories by a Rare Attico host.

Matteo Fantacchiotti, Campari Group managing director, Asia Pacific, said: “By launching this exclusive and intimate new space alongside the ultra-premium new Rare Opulent collection, we are pleased to have established a new opportunity for building stronger relationships and networks in the region.

“The Rare Attico houses the collection of the most exceptional liquids in our portfolio – a space designed to inspire conversations with clients, trade and partners. The dynamic luxurious venue with its unique collection is a true milestone and an exciting new chapter for us.”

Last year, Campari Group created the Rare department to grow a selection of super-premium-and-above brands in select US markets.

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