Campari reveals Rare Attico spaceBy Nicola Carruthers
Aperol owner Campari Group has created Rare Attico, an invite-only space at its Singapore office to showcase its super-premium-and-above portfolio of spirits.
Nestled on the 28th floor of the Gateway East building is Campari’s Asia Pacific headquarters, which features 270-degree views of Singapore’s eastern and southern skyline.
The company has created a new space in the office designed for its high-end customers.
The Rare Attico area features modern furnishings and lounge seating, with cabinets that showcase the company’s super-premium Rare Opulent collection.
Rare Opulent offers a range of rare liquids from Campari’s portfolio, across categories including Champagne, Cognac, rum, Bourbon, single malt whisky and white spirits. Each expression ranges from more than US$200 (approximately SGD 270) to US$30,000 (more than SGD 41,000) and beyond for its luxury expressions.
Customers will also be guided through the collection and their stories by a Rare Attico host.
Matteo Fantacchiotti, Campari Group managing director, Asia Pacific, said: “By launching this exclusive and intimate new space alongside the ultra-premium new Rare Opulent collection, we are pleased to have established a new opportunity for building stronger relationships and networks in the region.
“The Rare Attico houses the collection of the most exceptional liquids in our portfolio – a space designed to inspire conversations with clients, trade and partners. The dynamic luxurious venue with its unique collection is a true milestone and an exciting new chapter for us.”
Last year, Campari Group created the Rare department to grow a selection of super-premium-and-above brands in select US markets.