Global Calvados sales soar in 2021
Apple-based French brandy Calvados experienced double-digit sales growth in 2021 compared with the previous year.
Calvados sales rose by 14.2% in 2021, after 4.8 million bottles were sold.
Exports represented 50% of the category’s sales last year, up slightly on 2020 with a 1.4% increase.
Meanwhile, shipments across France rose by 30%.
Trade body the Interprofessional Association of Cider-Based Controlled Appellations (IDAC) noted three markets where Calvados is making ‘significant progress’: Belgium (up by 30%), Sweden (up by 31%), and the US (up by 70%).
Jean-Luc Pignol, president of the IDAC, said: “We are pleased with this return to growth and volumes almost equivalent to those of 2019, before the pandemic.
“We must now consolidate this momentum, particularly during the summer season, with the gradual return of the public to our distilleries.
“On the export side, the 2021 balance sheet is clearly positive but we must remain very cautious given the situation in Ukraine and the significant economic instability that this war is causing.”
Last month, new figures from the Fédération des Exportateurs de Vins & Spiritueux de France showed French spirits exports rose by 30.1% in value last year. This followed a decline of 19.4% in 2020 because of the Covid-19 pandemic.
Related news
Apple watch: what’s new in Calvados?
