Famous Grouse launches whisky on Amazon
Scotch whisky brand The Famous Grouse has released its first online-exclusive whisky: The Famous One.
The Famous One is a blend of grain and malt whiskies, hand-chosen by The Famous Grouse master blender. The liquid was aged in a mix of Sherry-seasoned American oak casks and ex-Bourbon American oak barrels.
The casks were specifically chosen to deliver sweeter, more honeyed flavours. Tasting notes include citrus, vanilla, fudge and toffee.
Joakim Leijon, global brand director at The Famous Grouse, said: “We wanted to create a blend that allowed people enjoying whisky for the first time to explore a softer, sweeter, flavour profile.
“The Famous One retains all the brand’s complexity and smooth texture but with the additional honeyed, citrus and vanilla characters it truly stands out on its own.
“The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves.”
By Melita Kiely
Sitting at 40% ABV, The Famous One is recommended served in a range of cocktails, such as an Old Fashioned, or neat or on the rocks.
It is available now in the UK via Amazon, priced at RRP £23 (US$30) per 700ml bottle.
The Famous Grouse is owned by Edrington. In other Edrington news, earlier this month the company named Andrea Montague as its head of advocacy.
Last month, Edrington was among a number of leading producers to suspend sales in Russia after the country’s invasion of Ukraine.