Disaronno debuts B&B experience
Italian liqueur Disaronno has opened a branded accommodation experience in Sydney, Australia.
By Alice Brooker
La Casa Del Disaronno is based at Tuscan-inspired Guestlands Italia, and comprises four villas for consumers to stay in.
Each villa offers a Disaronno Fizz aperitivo kit and antipasto picnic basket. The pop-up will be running until the end of May, and the villas also include branded robes, blankets and cushions.
Based in Arcadia, 45 minutes outside of Sydney, the bed and breakfast brings together elements of the Italian countryside.
With a traditional parterre garden, fountains and rustic bridges, guests can also enjoy the luxury of a pool, spa and a private chef experience.
The stay can be booked for AU$690 (US$518.69) a night, for a minimum of two nights.
A 700ml bottle of Disaronno retails for AU$51.99 (US$39.08) in leading major liquor stores across Australia, while the 500ml iteration of Disaronno Velvet can be purchased for $39.99 (US$30.06).
Last year, the liqueur brand launched a new £1.3 million (US$1.8m) advertising campaign for Disaronno Velvet in the UK.
In October, LVMH-owned rum brand Eminente launched a similar activation in Paris, France, with a temporary hotel providing a one-night Cuban food and drink experience.