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Canada sees eagerness to return to bars

The velocity of on-trade sales in Canada rose by double digits in the week ending 19 March, new data has revealed.

Calgary Canada
Consumers in Canada are demonstrating eagerness to return to bars

By Melita Kiely

According to CGA’s Beverage Trak, on-trade velocity was up by 11% during the seven-day period, compared with the same period in 2019. All ‘key provinces’ were up, except for Alberta.

The previous week, ending 12 March, also saw an increase of 2% compared with the same week pre-Covid-19.

While Alberta saw sales velocity dip by 5% during the week ending 23 March, British Columbia rose by 10%, compared with 2019. When compared with the same week in 2021, sales velocity in Alberta was up by 24%, and by 25% in British Columbia.

In Ontario, sales velocity rose by 15% compared with 2019, and by 188% compared with 2021.

Quebec returned to 100% capacity on 12 March, and saw on-trade velocity grow by 50% in the week ending 23 March 2022, compared with 2019. This marked a 241% increase compared with 2021.

Matthew Crompton, CGA regional director – North America, said: “Restrictions lifting and recent key on-premise events has really helped drive Canada’s velocity positively back to pre-pandemic levels.

“Being able to report daily sales trends is just one aspect that really sets apart CGA’s Beverage Trak service and allows beverage suppliers and operators to adapt strategies for the on-premise.

“Further to this, with the capability to analyse sales by the hour for brands, CGA can offer granular insights around how successful different on-premise activations are.”

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