Stranger & Sons teams up with Ecospirits
Third Eye Distillery, which owns Stranger & Sons gin, has partnered with spirits distribution system Ecospirits to bring low-carbon spirits packaging technology to India.
India-based gin producer Third Eye Distillery is launching a closed loop service in India this year, and introducing low-waste and low-carbon spirits packaging technology.
The process will begin in Goa, Maharashtra and Karnataka in February 2022.
Rahul Mehra, co-founder of Third Eye Distillery, said: “We’re extremely excited to be the exclusive partners for Ecospirits in India. We look forward to pioneering the sustainability movement in the Indian spirits landscape by bringing this platform to India and making it available to all spirits brands, imported and homegrown.”
India is the third largest emitter of greenhouse gases following China and the US.
Mehra added: “We believe Ecospirits will be a game changer in moving the Indian spirits market towards a zero net carbon trajectory and helping the country achieve its sustainability goals. We are thrilled to work with brands to make this closed-loop distribution model accessible to all.”
Third Eye Distillery was born in Goa, with an aim to shake up the gin market with its ‘Indian-spirited gin’ Stranger & Sons in 2018.
The product was launched exclusively through UK brand agency Sip and Savour’s trade network. It is now available to buy in the UK, Singapore, Thailand, Taiwan, New Zealand and the United Arab Emirates.
Stranger & Sons gin (42.8% ABV) is also available through online retailers, such as The Whisky Exchange, Amazon, and Master of Malt, for RRP £39.64 (US$56.15).
Last year, the gin became a Gold medallist in The Drinks Business & The Spirits Business Spring Blind Tasting.