Martha Stewart stars in festive Flaviar campaignBy Kate Malczewski
Spirits subscription service Flaviar has teamed up with American entrepreneur Martha Stewart for its 2021 holiday marketing campaign.
The spirits club’s new festive video campaign features Stewart sharing her recipe for boozy eggnog using products offered through Flaviar.
Furthermore, Stewart has selected Flaviar memberships as one of her ‘Good Things’, an endorsement that will see the brand listed on her website, Martha.com.
“This holiday season I recommend a Flaviar membership as a great gift for anyone who appreciates fine spirits and trying new things, your loved ones will embark on an amazing journey in the world of spirits, through sampling, education and with just the right touch of exclusivity,” Stewart commented.
Flaviar was founded in 2012, and aims to offer spirits enthusiasts access to exclusive and rare bottlings, along with educational tutoring and tasting sessions.
All-inclusive annual Flaviar memberships cost US$349/£249, while standard memberships are priced at US$149/£109.
Last year, Flaviar made The Spirits Business’ list of best whisky subscription services.
Looking for great presents for spirits lovers? Check out our 2021 gift guide, filled with the best books, glassware, cocktail-making kits and more.
Watch Stewart’s eggnog recipe, part of her video campaign for Flaviar, below.