Hennessy reveals ad campaignBy Alice Brooker
LVMH-owned Hennessy Cognac has launched a video campaign encouraging consumers to take a seat and share stories.
The video ad, called More Is Made By The Many, aims to highlight the union of people from different walks of life. The new chapter aligns with Hennessy’s ‘Never stop. Never settle’ mantra.
The clip features a table seating various groups, divided into: the host’s table; the musicians’ table; the artists’ table; and the voguers’ table.
Hennessy communicates the idea that hearing another’s point of view and changing seats at a dinner party is all it takes to feel inspired, rounding off with the words ‘come as you are, leave as more’.
Dinner party guests are seen gathered around a bottle of Hennessy VSOP.
Produced in collaboration with advertising agency Droga5, the spot also tells consumers to embrace ‘the mindset that there is no mindset’.
More Is Made By The Many will be rolled out across broadcast, digital and social platforms.
Earlier this year, Hennessy launched a new campaign starring American basketball player Russell Westbrook.
Moët Hennessy recently revealed its aim to reduce its greenhouse gas emissions by 50% by 2030, compared to its 2019 levels.