Amass creates cannabis-infused 0% ABV ‘spirit’By Melita Kiely
Spirits producer Amass has moved into cannabis with a THC and CBD-infused non-alcoholic beverage.
Amass Afterdream contains 3.5mg of THC, 3.5mg of CBD and 3.5mg of Delta-8 per serve, and is blended with 14 botanicals and eight terpenes (aromatic compounds). THC and Delta-8 are two psychoactive compounds found in cannabis.
The botanical beverage is designed to be sipped on the rocks or with tonic water, and can also be mixed in alcohol-free cocktails.
The brand said the result is a ‘limb-loosening, mind-mellowing’ drink that ‘mirrors’ the effect of a ‘strong cocktail’.
Botanicals used in Afterdream include sumac, sorrel, lemon peel, mint and rosemary.
Morgan McLachlan, master distiller, said: “With Afterdream, we wanted to treat cannabis as yet another botanical in our universe, diving deep into cannabis culture and striving to understand the nuances of the plant; its effects, strains, terpenes.
“For me, terpenes are especially fascinating. They’re compounds that occur naturally in botanicals to give them their flavour. I played with terpenes a lot in building the flavour profile for Afterdream, ultimately allowing me to create a more interesting, complex spirit.”
Power of plants
Afterdream was created in collaboration with cannabis venture studio Open Nest Lab. The company helped Amass by providing a California state-wide sales strategy, in-store marketing, consultation on potency, price point, and guidance on product positioning challenges.
Tyler Wakstein, Open Nest Labs CEO, added: “Morgan McLachlan is a magician. Her passion for and expert understanding of the power of plants is second to none.”
Afterdream is made in California and is available exclusively at Sweet Flower, online and in all four southern California dispensaries, priced at US$70.
The beverage is non-GMO, gluten-free, vegan, and contains no added sugar, sweeteners, artificial colours or flavours.
Earlier this year, Amass moved into the hard seltzer category with the launch of three canned products: Surfer Rosso, Faerie Fizz and Sun Sign.
A recent report said the global market for cannabis-infused drinks would grow to almost US$6 billion in the next 10 years.