Campari rebrands Bisquit CognacBy Melita Kiely
Bisquit Cognac has returned to its roots and been renamed Bisquit & Dubouché, as it joins the Campari Group UK Prestige Challenger portfolio.
Bisquit & Dubouché was the original title for the Cognac brand, named after its founders: Alexandre Bisquit and Adrien Dubouché.
Bisquit founded the brand in 1819, aged 20 years old, and later went into business with Dubouché, who married Bisquit’s daughter in 1849.
Now, having returned to its original name, Bisquit & Dubouché VSOP is available to purchase in the UK via The Whisky Exchange. The XO variant will be available to buy later this year.
Brad Madigan, Campari Group UK’s managing director, said: “With a rich legacy and history and following its exciting relaunch in 2020, we are thrilled to announce Bisquit & Dubouché as a new addition to the growing Campari Group UK Prestige Challenger portfolio.
“As a Cognac brand recognised worldwide for its extraordinary quality and elegance, we are looking forward to bringing Bisquit & Dubouché to the UK market.”
Other brands within the Campari UK Prestige Challenger portfolio include Speyside single malt Glen Grant and Grand Marnier.