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Campari Group H1 sales rise 37.1%

Sustained home consumption and the gradual reopening of the on-trade gave Campari Group’s half-year sales a double-digit boost.

Campari web
Campari Group experienced a double-digit sales boost for the first half of 2021

The drinks group saw organic net sales rise by 37.1% during the first six months of 2021, compared with the same period in 2020. This translates to a 22.3% organic increase compared with the first half of 2019.

Campari attributed its success to ‘strong business momentum’, bolstered by the ‘consumption bounce back’ in the on-trade, as bars, pubs and restaurants slowly reopened during the second quarter.

Aperol registered a ‘strong performance’ across all markets, with organic sales up by 42.1%.

Campari also had a positive six months, with sales up by 39.5%, boosted by at-home cocktail-making and the partial reopening of the on-trade.

Wild Turkey showed ‘strong growth’, up by 26.8%, and vodka brand Skyy grew by 12.6%, aided by its international markets.

Grand Marnier’s sales soared by 52.4% due to ‘strong growth’ in the brand’s core US and Canadian markets.

The company’s ready-to-drink (RTD) offerings helped to boost Campari Group’s ‘local priorities’ segment, with Campari Soda, Crodino and Aperol Spritz RTDs all experiencing double-digit growth.

Regional performance

In the Americas, sales were up by 34.2% organically compared with 2020 (and up 24.2% compared with 2019). Campari Group’s biggest market, the US, saw sales rise by 29.0%.

Sales of Espolòn, Grand Marnier and Jamaican rums registered ‘strong double-digit growth’, while Aperol and Campari had a ‘very strong Q2’.

Sales in Southern Europe, the Middle East and Africa experienced a ‘positive performance’ in the first six months of the year, with sales up by 57.4%.

Italy’s on-trade sales grew ‘strongly’; France saw ‘positive brand momentum’; and the global travel retail channel grew by 24.3% as travel restrictions slowly eased.

In North, Central and Eastern Europe, organic sales were up by 23.5%, with ‘solid’ growth in Germany and ‘resilient’ at-home consumption. The UK had a ‘solid performance’, and Russia also had a ‘positive’ H1.

Bob Kunze-Concewitz, chief executive officer, Campari Group

The Asia Pacific region was also in growth, with organic sales up by 30.8% during the first half of the year. Australia had a ‘positive’ start to 2021, with Japan, New Zealand, China and South Korea all delivering ‘very positive’ performances.

Bob Kunze-Concewitz, chief executive officer, said: “In the first half of 2021, we achieved double-digit growth across key markets and brand clusters as well as across all performance indicators.

“These positive trends accelerated in the peak second quarter, thanks to sustained home consumption trends combined with the gradual on-premise reopening as well as the amplification by an easy comparison base.

“Whilst uncertainty linked to the spread of Covid variants and the possible reintroduction of new restrictive measures persists, we remain confident about the continued strong brand momentum, fuelled by sustained marketing investments, accelerating in apéritifs peak season.”

Campari Group is celebrating its 20th anniversary as a listed company on the stock exchange this month (July).

Kunze-Concewitz added: “Looking back at the last 20 years of success, the strength of Campari Group’s business and its financial performance have been reflected in the company’s value, which since IPO has increased by 15 times to €13 billion (US$15.3bn) today.

“With an annualised total shareholder return of 16%, we outperformed our key spirits peers and market index.”

Earlier this month, Campari Group unveiled The Notes Collection, a line of three non-alcoholic ‘mixable infusions’.

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