Secret Garden Distillery debuts sustainable packaging
Edinburgh-based The Secret Garden Distillery has unveiled a new eco-conscious look for its gin range.
The refreshed packaging design aims to encompass the brand’s ‘key values’ of sustainability, and shine a light on the distillery’s ‘rooted in nature’ brand ethos.
The labels on the neck, front and back of the bottle are made from 30% grass, with the corks made up of the natural source that is micro-granules. The new security seal is said to be completely biodegradable.
Hamish Martin, founder and head gardener at Secret Garden Distillery, said: “Nature is at the heart of everything we do and our aim is to communicate this message to a wider audience.
“The changes made to our packaging, such as the grass labels, are part of our journey to become even more sustainable.”
The new packaging has been applied to The Secret Garden Distillery’s core range of gins, as well as its floral expressions.
The core range includes the ‘zesty’ and ‘refreshing’ Lemon Verbena gin, as well as the ‘herbaceous’ Wild gin.
The floral series offers the Elderflower and Jasmine, infused with ‘naturally dried rose and dark violet petals’, and Apothecary Rose, distilled with its namesake petals.
Managing director André de Almeida said: “This is an exciting next step in our journey, creating a pack that clearly reflects our values and communicates our point of difference, including our ongoing commitment to improve our sustainability credentials.
“There are some exciting developments still to come in the next few years and I am looking forward to bringing these to fruition.”
The newly designed gins are available to purchase online at secretgardendistillery.co.uk, for RRP £35.95 (US$50.50) per 500ml bottle.
Earlier this year, the distillery underwent rebranding as it changed its name and appointed de Almeida as its new managing director.