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ProWine Shanghai reports ‘positive’ exhibitor registration
Wine and spirits fair ProWine Shanghai 2021 is experiencing ‘high space demand’ from exhibitors despite the challenges of the Covid-19 pandemic.
The ProWine Shanghai 2021 fair aims to bring together global wine and spirits producers, and will take place from 9 to 11 November.
The three-day trade show will see worldwide pavilion organisations, wine associations, importers, dealers and distributors in attendance.
This year, the event’s organisers find the registration numbers optimistic – most of all from Spain. The Spanish Institute for Foreign Trade has confirmed its participation, along with Catalan trade body Promotora d’Exportacions Catalanes SA.
Pavilion organisations including Business France, Wines of Portugal and the Japan Sake and Shochu Makers Association have already signed up, as well as companies such as Les Grands Chais de France, Henkell Freixenet and the International Wine & Spirits Competition.
In regards to local wine organisations, ProWine Shanghai acknowledged that ‘with the development of Chinese wine industry, more and more local wine producers have gradually begun to show their edge’.
The event also provides wine education courses – this year, in cooperation with institutions Grapea & Co and Dragon Phoenix Wine Consulting, ProWine is launching a promotional wine education tour across China. The tour will cover more than 50 cities prior to the event.
ProWine Shanghai will take place in the Shanghai New International Expo Center (SNIEC), and will be supported by both Greatwall Wine and Up Chinese Wine.
ProWine Shanghai 2021 follows on from the 2020 Shanghai show, which boasted a 9.2% increase in visitors year on year. According to the event team, ‘organising ProWine Shanghai 2020 on schedule amidst the epidemic was more challenging than ever’, so organisers are ‘delighted’ by current interest in the 2021 fair.
More information can be found at prowine-shanghai.com.
After the cancellation of its 2020 and 2021 shows due to the Covid-19 pandemic, ProWein Düsseldorf recently opened exhibitor registration for its 2022 fair.