Weekly US on-trade sales soar 225%

US on-trade sales were up 225% in the week ending 1 May compared to the same period in 2020, as hospitality venues reopened for indoor visits in some capacity across all states.

According to the Covid-19 On Premise Impact Report from market researcher CGA, value sales for the week ending 1 May were up 225% versus the same week last year.

The ‘strongly positive’ figure also represents a 4% sales increase from the same week in 2019, said the report.

Indoor dining in restaurants has reopened in all states, and bars have resumed indoor service in 98% of states with some capacity restrictions.

The report noted that Florida was one of the highest-performing states in terms of on-trade sales, up 294% year on year for the week up to 1 May.

Illinois also showed strong results, growing sales by 250% versus the same seven-day period last year.

Meanwhile, New York experienced a 208% year-on-year increase in sales.

California’s restrictions were in place longer than other states, but its on-trade outlets have made a comeback, with sales up 250% compared to the same week in 2020. The state showed ‘the best trends’ of all those analysed for the report.

In Texas, sales soared 189% year over year, though this number is a 1% decrease versus the week ending 24 April 2021.