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Avallen secures distribution in France

Sustainable Calvados brand Avallen has agreed distribution in its native market, France.

Avallen Calvados will now be available in its home market of France

Healthy-Hospo founder Tim Etherington-Judge, and wine and spirits specialist Stephanie Jordan founded Avallen in 2019.

Produced in Normandy, the apple brandy is made by distilling cider and maturing the neutral apple spirit in French oak casks for at least two years.

Paris-based L’explorateur du Goût will handle distribution of Avallen in France.

Jordan said: “France has been leading the way in sustainability, with nearly 20% of French citizens choosing five out of 10 products purchased based on them having at least one eco-responsible feature, and a further 20% not renouncing purchasing products that they use to buy because they think they are not sustainable enough.

“It’s so important to us at Avallen to work alongside like-minded partners that share our vision and values for a planet-positive world whereby we can all continue to enjoy delicious tasting tipples without leaving the planet with a hangover.”

In January this year, Avallen pledged to donate 1% of its turnover to environmental initiatives as part of the 1% for the Planet scheme.

The brand also raised more than £250,000 (US$316,000) last September to further its global expansion plans.

François Sommer, founder of L’explorateur du Goût, added: “Avallen really comes with a fresh take at Calvados to make it a young, dynamic and mixable drink.

“Our respective engagement for sustainability will really nurture our partnership and brings an exciting challenge of developing Avallen together in the most sustainable way.”

In February this year, Avallen partnered with distributor Charter Brands to grow its footprint across Europe, Hong Kong and Australia.

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