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Spirit Master: Avallen Calvados

As today (24 January) is World Bartender Day, we thought we’d draw your attention to an award-winning Calvados designed to be bartender-friendly while making a positive difference to the planet.

Avallen Calvados has been created with sustainability in mind

Every week, SB celebrates some of the top-scoring Master medallists from The Global Spirits Masters blind-tasting competitions.

Storming to success in The Design & Packaging Masters last year was Avallen Calvados, which launched in April 2019.

Held in November, the competition was sponsored by Amorim’s Top Series unit, which specialises in the design, engineering and production of exclusive capsulated cork closures.

The competition was judged by a number of independent design and packaging experts.

Designed by Wonderworks, Master medallist Avallen was praised for its modern label design and protective cardboard packaging.

Avallen Calvados was one of 16 Master medallists during the competition

The expression is packaged in a bottle chosen for its “bartender friendliness”, which is also one of the lightest on the market in an attempt to reduce the brand’s environmental impact through shipping.

The Calvados is made without the addition of sugar, caramel or boisé (a wood extract that can be used to add colour to Calvados) and has been aged in French oak barrels for two years.

Avallen, which means ‘apple tree’ in the old Cornish language, was created by Healthy Hospo founder Tim Etherington-Judge and wine and spirits specialist Stephanie Jordan.

Avallen’s ‘bee positive’ message will see the founders donate €0.50 (US$0.56) from the sale of each bottle to organisations dedicated to restoring and protecting bees, with the aim of planting more than 100,000 wild flowers over the next three years.

At the time of its launch, Jordan said: “Avallen Calvados exists not only to promote the amazing native spirit of northern France but also to give bartenders the opportunity to ‘pour with purpose’ and know that every drink served is contributing to improving biodiversity around the world.”

Avallen Calvados is priced at £34 (US$44) per bottle.

To see the full list of medallists from our Design & Packaging Masters 2019, click here.

If you’re interested in entering your brand into The Global Spirits Masters, contact Rhiannon Morris – – for more details.

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