What’s on this weekend

16th April, 2021 by Nicola Carruthers

Crown Royal ACM Awards pre-show

Canadian whisky brand Crown Royal has partnered with the Academy of Country Music (ACM) to host a pre-show ahead of this year’s ACM Awards on Sunday 18 April.

The Diageo-owned whisky has teamed up with select ACM-nominated artists and other country music stars to provide live-streamed performances in support of the ACM’s Covid-19 fund and non-profit Packages From Home.

Viewers can watch the 60-minute ACM Awards pre-party on the ACM Facebook and YouTube channels on 17 April at 7pm CT.

In addition, viewers can participate in the Crown Royal Purple Bag Project by going to pack.crownroyal.com/home/packabag to pack a virtual bag that will be sent to American military heroes.

For every bag packed during the pre-show, Crown Royal will also donate US$1 to Packages From Home, up to US$20,000.

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