Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood


Teremana Tequila merchandise

Dwayne ‘The Rock’ Johnson launched a range of merchandise for Teremana Tequila and will donate all proceeds from the first month of sales to the hospitality sector.

The ‘Bring the Mana’ line will be sold to support non‐profit organisation Another Round, Another Rally, which was launched last year to provide emergency support to hospitality staff who have been impacted by the Covid‐19 pandemic.

The Bring the Mana merchandise includes T‐shirts, hoodies, zip‐up sweaters and hats adorned with the Teremana Tequila logo.

Announcing the news on Instagram, Johnson posted: “100% of all profit will be donated to @anotherroundanotherrally to support our hardworking bartenders and restaurant workers who lost their jobs due to Covid.”

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