Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood

Fluère Drinks

Non-alcoholic ‘spirits’ producer Fluère Drinks agreed a sponsorship deal with the Andretti United Extreme E racing team.

Wellness company Next Frontier Brands, which purchased Fluère Drinks this year, signed a principal partnership deal with Andretti United.

The team was formed by US‐based Andretti Autosport and UK‐founded United Autosports.

Extreme E premiered with its inaugural race in Al‐Ula in Saudi Arabia on 2 April. During the race, the Andretti United team ran a livery inspired by Fluère’s Spiced Cane Dark Roast expression on its Odyssey 21 race car.

The series, which sees teams enter a male and female driver for each race, features five events in locations that ‘highlight the impact of climate change’.

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