Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood

Lixir Drinks

Mixer brand Lixir Drinks will donate 1% of revenue to international water charity Just a Drop to fund projects around the world.

Lixir Drinks and Just a Drop hope to bring clean water and sanitation solutions to communities across Africa, Asia and Latin America.

Jordan Palmer, co‐founder of Lixir Drinks, said: “We’re proud to be launching our partnership to donate 1% of our revenue each year to Just A Drop. We want our consumers to enjoy our drinks knowing their purchase is really making a difference for those who need it most.”

Just a Drop has so far brought sustainable safe water, sanitation and hygiene to more than 1.7 million people in 32 countries.

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