Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood

Jameson

Irish whiskey brand Jameson hosted a month‐long series of virtual events for St Patrick’s Day (17 March), including a live‐streamed performance from Canadian singer‐songwriter Jessie Reyez.

The series of events included live‐streamed gigs from artists such as Reyez, Dublin rappers Denise Chalia and Kojaque, and R&B artist Savannah‐Re.

Brendan Buckley, international marketing director at Irish Distillers, said: “St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness. Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

Jameson also collaborated with Brooklyn‐based online football club Nowhere FC to create a collection of three limited edition football shirts.

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