Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood

The Famous Grouse

Blended Scotch whisky The Famous Grouse partnered with the Royal Society for the Protection of Birds (RSPB) to restore a 300‐hectare nature reserve in Scotland.

The Edrington‐owned whisky brand will fund a three‐year project to restore the natural landscape at a site in the village of Abernethy, in Scotland.

The project aims to promote biodiversity through woodland expansion and peatland restoration.

By using a mix of traditional cattle grazing and mechanical techniques, the project will also open up the compacted ground layer of forest vegetation to improve tree regeneration.

The process will increase invertebrate, bird and mammal populations in the area.

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