Ten spirits brands making major moves in sustainability

22nd April, 2021 by Nicola Carruthers

Mijenta supports whales

Tequila brand Mijenta has joined forces with Whales of Guerrero to boost community-driven conservation in the region.

Whales of Guerrero organises community-driven preservation in the fishing village of Barra de Potosi and the southwest Pacific State of Guerrero, Mexico.

The organisation aims to ‘transform the relationship between people and nature by creating programmes that inspire change’.

Mijenta’s contributions to the project will be used for the research and protection of whales, and will also help educate the local community.

In 2020, Mijenta offset 25kg of CO2 emissions per bottle sold. The brand’s label and box are made of agave waste, with all packaging elements purchased from local businesses in Mexico.

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